It is an easy decision - if the core of your business is tech, then you have to have that expertise on board from day 1. If tech is just a tool, one of many to

It is an easy decision - if the core of your business is tech, then you have to have that expertise on board from day 1. If tech is just a tool, one of many to support your core business - then no, you don’t require a high expertise in the core team. All no code startsup success stories I heard are good examples of businesses without core technical advantage. Many of them are basically spreadsheets with some bells and whistles.