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Not all they care about is engagement. They also care about keeping costs down. If costs were no object they could simply hire well-paid, trustworthy, professi
by chongli 3y ago
Not all they care about is engagement. They also care about keeping costs down.
If costs were no object they could simply hire well-paid, trustworthy, professional reviewers to review every product and listing. These high quality reviews could establish their site as the gold standard, strengthening the brand (think Apple levels of brand value) and drawing even more users. But all of this could be so expensive they’d actually lose money for doing it. So they don’t.
- AlbertCory 3y agoMeet Kirkus Reviews. They will actually read it and write a (I guess) well-reasoned review of it. But you, the author, have to pay them. When I checked, it was $450. If you're an author, you also get a deluge of offers to write a review. I didn't follow up on any of these, but you'd assume that they couldn't get any repeat business if they panned your book.