Even in theory, the article says: "The end is near: The end of flattened data and losing business information." Honestly, I can't see how events are not more f

Even in theory, the article says: "The end is near: The end of flattened data and losing business information." Honestly, I can't see how events are not more flattened data than a properly designed relational database. In fact, IMHO the only reason to use events exclusively, is to sell one of these "fancy" NoSQL databases.