As much as the article paints this as being a way to “steal” customers, I dont think that’s what its about at all. I think it’s about: “Hey you have a subscrip

As much as the article paints this as being a way to “steal” customers, I dont think that’s what its about at all. I think it’s about: “Hey you have a subscription to Super X from Foo Co, you can get a discounted subscription to Super Y from Foo Co, and/or W Plus from Bar Inc”. Think of it as a way to bundle subscriptions, but the bundle isn’t limited to a single developer. A while ago Nebula had a deal with Curiosity Stream (I don’t know if either offer subs via the App Store, it’s just an example): this could facilitate that kind of deal.