I think the interesting thing about this is how many lauded, and still laud, the decision to do things like this when it comes to Steve Jobs, and then to go for

I think the interesting thing about this is how many lauded, and still laud, the decision to do things like this when it comes to Steve Jobs, and then to go for the jugular about other companies faking aspects of demos. And before you say "Well, that wasn't really the meat of the demo, no big deal", all those ads that now say "sequences shortened" or similar when it comes to things happening on phones or computers? That came about because Apple was notorious for trying to show how much "faster" everything was on Apple devices (I want to say this started with the iPhone 4 and Siri), but was threatened with sanctions and lawsuits for shortening interactions to do so without making that obvious.