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From their buy page https://incident57.com/codekit/buy.php https://incident57.com/codekit/buy.php >It's simple: you decide how much CodeKit is worth. If you're
by rkwz 15y ago
From their buy page https://incident57.com/codekit/buy.php https://incident57.com/codekit/buy.php
>It's simple: you decide how much CodeKit is worth. If you're making money faster than a Zynga game crashes, the higher prices help me out a lot. (I'm hoping to pay off my student loans with the proceeds.) But if "money" is something you remember briefly having one night back in 1987, $18 is perfect.
I'd be interested to know why they provided four different prices [$18, $20, $24, $28] instead of just two - if the customer doesn't want to pay a lot, they can just pay $18 and if they want to support the creators then they can pay $28. Why the middle prices? Who is it for?
- casca 15y agoThis is good manipulative psychology. The $18 is to anchor your expectation of the price and will appeal to people who just want to get the product as cheaply as possible. If you love the product, you can pay the "maximum", and because there's a range, it's feels like a ranking. The small increments mean that you don't feel too bad about the extra few dollars. As an improvement, I'd suggest giving labels to the amounts, like "I like CodeKit" to "CodeKit it awesome and makes my life so much easier!"
- rkwz 15y agoThank you, that was very interesting. I wonder why they didn't price it the humblebundle[1] way[2]. Where can I learn more about this? [1] http://www.humblebundle.com/#contribute http://www.humblebundle.com/#contribute [2] Here you can also pay a custom amount.