Unfortunately, that also means their customer base is shrinking and so will their profits. But unlike brands that are passionate about their craft like say Koen

Unfortunately, that also means their customer base is shrinking and so will their profits. But unlike brands that are passionate about their craft like say Koenigsegg, expensive trash is still trash. Their value proposition is in providing tokens to reassure the desperately insecure, the ignorant, and the tasteless. While that has economic value, they're painting themselves into a smaller and smaller corner. Fun fact: B&O CD players were used in every 90's movie as a signal of Yuppie assholes.