I'm not so sure B&O brand strategy is going for poor-people-signaling-wealth demographic - think LV or Gucci printed luggage boarding a Spirit flight. You need

I'm not so sure B&O brand strategy is going for poor-people-signaling-wealth demographic - think LV or Gucci printed luggage boarding a Spirit flight. You need a mass market brand-recognition and the product has to be pretty ostentatious for that, which doesn't really mesh with with Danish minimalism. For what it's worth I've got a bunch of late 90s/early 2000s B&O stuff and I've had exactly one person that recognized the speakers.