I can see what B&O is getting at. It's well known that "luxury products" are largely bought by those tying to "look rich" rather than the super wealthy. Unlike

I can see what B&O is getting at. It's well known that "luxury products" are largely bought by those tying to "look rich" rather than the super wealthy. Unlike say Gucci or LV that sell goods directly to consumers, a large part of B&O's business is being a supplier to things that the super rich actually do buy. I hardly ever see a standalone B&O product but where I see them the most is in high end cars. Someone that's middle class and is just trying to "look rich" is going to be buying at $400 Gucci belt or hat but the real rich folks are buying high end cars, something the middle class individual buying stuff from Gucci doesn't have the money to do. I suspect that B&O thinks that while the market for the "$400 luxury product" (ie something the middle class individual could afford) will drop off while demand for high end cars/boats and other places where they are a supplier won't be affected as much because those are inherently different customer segments.