Yeah, “Hustling is innovation” sounds like bro science. I say this as a bro myself. It honestly sounds like he’s parroting some decent startup specific advice

Yeah, “Hustling is innovation” sounds like bro science. I say this as a bro myself. It honestly sounds like he’s parroting some decent startup specific advice that he doesn’t really understand. I read it as: C’s execute workflows. These are the “I don’t know why we do it this way, I just work here.” people. B’s improve workflows. They understand the “why”. They can reliably own and improve workflows/processes. A’s improve systems. They understand that optimal business processes require optimal systems, and have the hutzpah to engage on that level. They’re the ones who sidle up to the founder at the water cooler and say “have you noticed that these two departments are duplicating work?” This mindset only makes sense in a startup, where things are constantly in flux; where you’re not only delivering widgets, you’re building a company. To succeed at doing both, it’s not enough to have a bunch of ICs who execute their workflows and go home. You really need to be surrounded by “systems thinkers” who are aggressively injecting order into the chaos. In a corporate setting, where the status quo is more deliberate and static, the calculus is very different.