My understanding is the adcopalypse happened because Google refused to share as much information with partners such as WPP and big spending customers such as Pe

My understanding is the adcopalypse happened because Google refused to share as much information with partners such as WPP and big spending customers such as Pepsi. I'm just saying as bad as things are with real time bidding, it could be much worse with a company such as Microsoft or Oracle setting industry standards.