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For me it's the the way RTB works. It leaks massive info. Google is hostage from ad selling.
by fifteen1506 3y ago
For me it's the the way RTB works. It leaks massive info.
Google is hostage from ad selling.
- mcny 3y agoMy understanding is the adcopalypse happened because Google refused to share as much information with partners such as WPP and big spending customers such as Pepsi. I'm just saying as bad as things are with real time bidding, it could be much worse with a company such as Microsoft or Oracle setting industry standards.