Its a McDonalds. They don't go there for ice cream. Yeah, they won't go back for ice cream which has a minimal impact. You can bet they'll still come back for

Its a McDonalds. They don't go there for ice cream. Yeah, they won't go back for ice cream which has a minimal impact. You can bet they'll still come back for burgers, shakes and fries though. It just confirms people fall into the trap of not going there for ice cream, which reduces the burden of the people having to use so much time to make ice cream for customers and can instead focus on the stuff that keeps the lights on and the profits coming in.