I feel like the content in this video is surprising only to people who have no clue how these businesses work. * A complicated machine that will hurt people if

I feel like the content in this video is surprising only to people who have no clue how these businesses work. * A complicated machine that will hurt people if configured improperly can't have the operating parameters changed by the end user? Yeah, I'd do that too, the end users are literally children and unskilled workers, and the business is liable if they mess it up. What exactly does the author think that a food service worker is going to do in the service menu of these machines? * Franchisees can't modify the equipment as they choose? Yeah, that's the way it works, it's not their decision to make. * Business partners having to choose a product or service as a result of a contractual obligation? Welcome to B2B product sales. This happens everywhere.