I love it. I could totally believe the etymology starts as slick sales persuasion trying to downplay the implementation difficulty of something that's being so

I love it. I could totally believe the etymology starts as slick sales persuasion trying to downplay the implementation difficulty of something that's being sold. And then people also pick it up for non-persuasion, because it also sounds like a catchy name for an engineering approach we already had. Of course it can still be used for persuasion for awhile, but will grow baggage over time, as efforts linked to the term don't play out that way.