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Warner is now signing acts to 360 deals. They finally are re-inventing their business by making money off of the brands they create via touring, merchandise, p
by paul9290 18y ago
Warner is now signing acts to 360 deals. They finally are re-inventing their business by making money off of the brands they create via touring, merchandise, public appearances...everything but selling music.
This is what they should stick to and the rest of the industry should and I suspect will follow.
- seertaak 18y agoGreat. Which pretty much guarantees that what little musicianship is left in today's music will be flushed down the toilet and what we'll get instead is some Hello! news story about how Rock Start X got spotted wearing Gucci at Nobu in London. Remind me again what was so bad about paying for the music that you listen to? It seems to me the most economically efficient way of doing things: you pay for the good you consume. What you're suggesting is that record companies monetize music indirectly, and if you monetize, for example, by selling clothing apparel, are you going to want to have Beyonce on your artist roster or Ray LaMontagne? Be careful what you wish for.