First of all, the tone of the article invites equally acerbic criticism. Calling devs “image coding douchebags” is not exactly going to win anyone over. Second

First of all, the tone of the article invites equally acerbic criticism. Calling devs “image coding douchebags” is not exactly going to win anyone over. Secondly, there’s a bizarre assumption here that someone can’t be both a tech guy and an artist, which is nonsense. Thirdly, there’s a likely incorrect assumption here that artists weren’t consulted, or that the authors of the format weren’t aware of the tradeoffs that were being made.