One piece of data for Evernote skeptics - the founder has said that they have a very slow monetization, in that people convert more and pay more the longer they

One piece of data for Evernote skeptics - the founder has said that they have a very slow monetization, in that people convert more and pay more the longer they've been a user. So the longer people use it, the more ways they find to use it, the more data they put into it, the more valuable it becomes to their process and they outgrow the free plans. Older customers pay because Evernote has become more valuable to them. So rapid growth in free users over the last couple years has a demonstrated (not hypothetical) path to payoff over time. EDIT: reference: http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2799 http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2799