Because "they" are pissed at Elon and his antics. He destroyed their propaganda platform and exposed the propaganda pushers. Now he's shitting on advertisers

Because "they" are pissed at Elon and his antics. He destroyed their propaganda platform and exposed the propaganda pushers. Now he's shitting on advertisers for extorting the platform. A story like this has an effect on stock prices. It's all they can do to try to hurt him since he has so much "fuck you" money.