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You think it was that? And not the higher margins on SUVs, or the fact that the SUV version is based on a consumer vehicle that actually sells?
by tehwebguy 3y ago
You think it was that? And not the higher margins on SUVs, or the fact that the SUV version is based on a consumer vehicle that actually sells?
- linksnapzz 3y agoA little of both. The GM B-bodies & Ford Panther cars were probably making $10-15K profit per unit, as someone has said, most of the tooling was paid off. However, in addition to being even more profitable, pickups can also be built on the same assembly lines as a perimeter-frame RWD sedan; so it made sense...if all you care about is maximum profit in the SUV/pickup vertical, and not breadth of market offering for the brand.
- RecycledEle 3y agoThe higher margins on SUVs are eaten up by CAFE fines.