Every time i've received a hyper targeted ad, it's because the person I was just on the phone with was googling the thing we were talking about. I told my mom

Every time i've received a hyper targeted ad, it's because the person I was just on the phone with was googling the thing we were talking about. I told my mom i wanted a vacuum cleaner for christmas - guess what, facebook advertises to all your friends what you're shopping for. "lookalike audience" - to your point.