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Its literally the first thing you learn in sales (watching the wolf of wallstreet): create a problem - sell the solution.
by miningape 3y ago
Its literally the first thing you learn in sales (watching the wolf of wallstreet): create a problem - sell the solution.
- kipchak 3y agoEven better, sell something that is perceived to be a solution and the problem keeps existing. Ideally that then creates a new problem. See for example "Torches of Freedom".