> Facebook say they aren’t doing this. The risk to their reputation if they are caught in a lie is astronomical. The author refers to the theory that FB is alw

> Facebook say they aren’t doing this. The risk to their reputation if they are caught in a lie is astronomical. The author refers to the theory that FB is always listening as “laughable”, but this statement is even more laughable. If FB actually got caught doing this, at most there might be a few articles about it, and maybe a class action lawsuit resulting in a few pennies distributed to individual users, and then things would go right back to business as usual. The only convincing argument that FB isn’t always listening is that it would be too expensive to be worth it. Arguments about “reputation” risk are beyond absurd. They don’t care.