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> The ad identifies real issues in the modern economy around college debt, housing affordability, and the rising cost of raising a family. Maybe just focus on
by darth_avocado 3y ago
> The ad identifies real issues in the modern economy around college debt, housing affordability, and the rising cost of raising a family.
Maybe just focus on fixing the actual problems? How is this any different from Army recruiting? Or Draftkings ads on every sport channel? Or medical ads? Or insurance ads? Or basically everything marketing?
- fckgw 3y agoThose things are also bad, great point.
- miningape 3y agoIts literally the first thing you learn in sales (watching the wolf of wallstreet): create a problem - sell the solution.
- kipchak 3y agoEven better, sell something that is perceived to be a solution and the problem keeps existing. Ideally that then creates a new problem. See for example "Torches of Freedom".