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Yes. In general, it would be great if companies threw away the outdated PR-communication playbook, and instead took a leaf from some indie devs and had the buil
by tikkun 3y ago
Yes. In general, it would be great if companies threw away the outdated PR-communication playbook, and instead took a leaf from some indie devs and had the builders directly communicate with users as people. Products are built by people, companies are made up of people, but most communication is instead corporate.
In practice, I think the PR playbook is too entrenched, but we can dream.
- Closi 3y agoThe problem is that large companies are made of lots of people, and some of those people might have awful opinions or say things that will get your business in trouble. The larger you are and the more people that are communicating, the bigger the chance that someone says something terrible. Particularly if you are a large public company and there may be legal requirements around specific parts of disclosure. Besides, companies don't want their secret new feature announced before their competitors know about it, in a way that is poorly communicated and confuses customers, and then find that the person who announced it has a profile picture which is them at a far-right protest / far-left protest / made some sexist jokes / has a bio advertising their onlyfans account etc or a million other things that could be seen as against the corporate image.