This isn't really AI specific. The AI angle I suppose is that there is a new way for companies to exploit data they get from you, but like the article says with

This isn't really AI specific. The AI angle I suppose is that there is a new way for companies to exploit data they get from you, but like the article says with Facebook, people already believe their info is being exploited. Laws won't change it (not that they shouldn't exist) there's always too much fine print that can be gamed and they'd never be enforced to the benefit of the consumer anyway. Like privacy, it's awareness and not giving companies the chance, which will take a long time but hopefully will be the default instead of just not caring. For AI, local or own-cloud models are a good start, it's actually hard to belive a company like dropbox would go with OpenAI and not see how bad it looks.