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See my comment in this thread. Basically, The Management Class that runs Ford and GM could not stand being made fun if for making vehicles (that got 24 MPG in
by RecycledEle 3y ago
See my comment in this thread.
Basically, The Management Class that runs Ford and GM could not stand being made fun if for making vehicles (that got 24 MPG in the highway) that were appropriate to the task. Therefore The Management Class killed off a profitable national security asset.
- deleted 3y ago[deleted]
- tehwebguy 3y agoYou think it was that? And not the higher margins on SUVs, or the fact that the SUV version is based on a consumer vehicle that actually sells?
- linksnapzz 3y agoA little of both. The GM B-bodies & Ford Panther cars were probably making $10-15K profit per unit, as someone has said, most of the tooling was paid off. However, in addition to being even more profitable, pickups can also be built on the same assembly lines as a perimeter-frame RWD sedan; so it made sense...if all you care about is maximum profit in the SUV/pickup vertical, and not breadth of market offering for the brand.
- RecycledEle 3y agoThe higher margins on SUVs are eaten up by CAFE fines.