Well I think sports betting companies / sponsorship money is where all the low hanging fruit is next to adding games in the season. I'm pretty sure the "base l

Well I think sports betting companies / sponsorship money is where all the low hanging fruit is next to adding games in the season. I'm pretty sure the "base load" (> 1/3) is just ticket sales given the huge upswing in the 21/21 season ($3.6B) [1]. IIUC, the TV deal is "only" 2.5B/yr [2] and I assume all of the FanDuel ads get paid to the TV companies and not the league. [1]: https://www.statista.com/statistics/193467/total-league-revenue-of-the-nba-since-2005/ https://www.statista.com/statistics/193467/total-league-reve... [2]: https://www.axios.com/pro/media-deals/2023/06/01/nba-tv-rights-deal-disney-amazon-youtube https://www.axios.com/pro/media-deals/2023/06/01/nba-tv-righ...