Yeah, I mean that these orgs could have their own servers and set it up for federation. Like you said, The Athletic already has a place of discussion which pal

Yeah, I mean that these orgs could have their own servers and set it up for federation. Like you said, The Athletic already has a place of discussion which pales in comparison with the Fediverse. Imagine if they transformed their forums into a Lemmy-compatible system, and each of their journalists had their own @theathletic handle. They would be at the same time: - keeping control of their social media presence - stop contributing to someone else's platform - creating opportunities for extra revenue based on their extended audience.