It's not weird, is typical Apple playbook. Year 0 of cool thing - Nothing and silence Year 1-3 of cool thing - Maybe, if you're lucky, a mention on some hardw

It's not weird, is typical Apple playbook. Year 0 of cool thing - Nothing and silence Year 1-3 of cool thing - Maybe, if you're lucky, a mention on some hardware thing related to it Year 3-5 of cool thing - Hardware or software launches that uses thing, no mentions of this besides the earlier one if any. Year 5-6 of cool thing - Next part of hardware or software launches that uses previous launch, no mentions of this besides the earlier one if any. Obviously, the time-frames differ, but that's generally how they do things.