Thanks for reading-- we're actually currently partners w/ Everyday Health for advertising & have no plans to build out a major sales team in the near future. We

Thanks for reading-- we're actually currently partners w/ Everyday Health for advertising & have no plans to build out a major sales team in the near future. We're hoping to build a business that isn't driven by ad sales, but instead driven by guiding people to products, tools, and services that are as high-quality as our content & will help them achieve their goals. In terms of engagement-- we have a lot on the way. Right now our focus has been purely to build the highest-quality brand equity and an audience. We've got a 26% return rate, so think we're doing something right so far-- though obviously there's a long way to go and a lot more to do. Our traffic is currently less than 6% driven by Google search-- but we're already ranking for some pretty awesome terms ahead of some classic incumbents. We believe we're writing among the highest-quality content in the space already (every fact cited by a PubMed study, every article approved by multiple experts) & that if we keep consistently doing that and people keep returning & noticing that we likely won't penalized by Google in the future. My take at least!