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How to come up with a name for your startup that makes competitors wince
- Tactician_Pro 3y agoDavid Placek, Founder of Lexicon Branding, wrote an article called "Crafting unforgettable startup names that resonate, inspire thought, and make competitors wince" on Techcrunch+ I've summarized it below. Names Should Stimulate Thought and Imagination: "The best names free your audience to imagine. Brand names should be created to generate interest and suggest a story... When you make it easy to imagine, you make it easy to purchase" The Importance of Memorability: "Simply put, if your brand name is forgettable, you will lose. To influence a consumer’s choice, you must control what they remember... Memorable names make it easier for consumers to buy your product" Popular Names Might Not Be the Best Choice: "The most popular names are usually the most comfortable, and there is no power in comfort when naming. Oscar Wilde once said, 'An idea that isn’t dangerous is hardly worth calling an idea at all.' In branding, this follows suit — the best names involve some risk." Names That Challenge Competitors: "Since a registered brand name is the one thing your competitors cannot take away from you, it must make them wince every time they see it. If you think they’ll shrug it off or create something better, take the name off the list. Be unique, disruptive, and calculated when taking risks with your name."