Well, I guess it might change. I witnessed an exchange between two women, one was saying she would consider buying something after she saw an ad on Instagram, t

Well, I guess it might change. I witnessed an exchange between two women, one was saying she would consider buying something after she saw an ad on Instagram, the other one laughed, "but you know ads on Instagram are scams, don't you"? So my guess is that even though scammers are still finding victims, the side effect is that more and more people are mentally equating ads with scams and the whole "industry" loses - both big brands ("is someone impersonating them, just like they usually do with famous people?") and small ones ("I've never heard of them, it's probably scam like the rest").