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Thanks for sharing. Just wanted to add that if people's subjective perceptions of BCC (modern! clean!) are improved, this may improve (admittedly hard to measu

by ekanes 15y ago

Thanks for sharing. Just wanted to add that if people's subjective perceptions of BCC (modern! clean!) are improved, this may improve (admittedly hard to measure) word of mouth. Keep it up!

wildwood 15y ago
Actually, I wonder if a simple email referral template might help with nicely measurable word-of-mouth. Plenty of parents will have their kids' teachers' email address, and could shoot them a targetted recommendation with a little help.
- patio11 15y ago
  I tried giving people a send-to-friend option with a double-sided referral incentive. (i.e. Think like Dropbox: you and they both get something if they sign up.) It was epically unmotivational: only ~1,300 people clicked through to send an invite to anyone (of > 50k users invited to), less than 200 people signed up as a result of invites, and a grand total of two ended up buying BCC.