I’m sorry I was ambiguous. I didn’t mean “unsustainable” in the ecological sense (though I think that’s true as well). I meant that free returns, especially b

I’m sorry I was ambiguous. I didn’t mean “unsustainable” in the ecological sense (though I think that’s true as well). I meant that free returns, especially but not only in clothes, is expensive and of course is baked into purchase price. For some reason brick and mortar shops can resell the product (and often reject returns if not) while e-commerce do not. I feel like Amazon pioneered this for the same reason clothes sellers do, but Amazon is so dominant it could be clouding my memory. In any case, I think the inexorable downward pressure on pricing will make the overpurchase/free return in clothing too expensive, and it will be dropped. Amazon famously cuts off customers who return too much: https://finance.yahoo.com/news/amazon-permanently-banning-customers-too-many-returns-230130372.html https://finance.yahoo.com/news/amazon-permanently-banning-cu... They are supposedly trying cut the returns cost: https://www.cnbc.com/2022/04/10/how-amazon-plans-to-fix-its-massive-returns-problem.html https://www.cnbc.com/2022/04/10/how-amazon-plans-to-fix-its-... Apparently the term is “reverse logistics”: https://www.newyorker.com/magazine/2023/08/21/the-hidden-cost-of-free-returns https://www.newyorker.com/magazine/2023/08/21/the-hidden-cos...