Coming from a header bidding network, I can say with certainty that Google’s display ad business was in effect a criminal enterprise. DFP fees, preferential tre

Coming from a header bidding network, I can say with certainty that Google’s display ad business was in effect a criminal enterprise. DFP fees, preferential treatment for their ad supply, data hoarding, fees at every level, shoddy quality enforcement and dubious billing practices all had an ugly effect on publishers, the web and anyone who dared compete with them. I hope there is plenty more accountability and reform, even as I work as far away from that space as possible.