3 ms·
Yet I see a bunch of older brands that started direct-to-consumer eventually succumb to retail temptation, probably due to lower customer acquisition costs and
by lxm 3y ago
Yet I see a bunch of older brands that started direct-to-consumer eventually succumb to retail temptation, probably due to lower customer acquisition costs and bulk shipping:
* Harry’s razors are now at Target and Costco
* Casper mattresses at Macy’s
* Allbirds sneakers at Nordstrom Rack
- erik_seaberg 3y agoI think Purple mattresses showed up on a shelf at Costco last week. I don’t know how many they can sell in small sealed boxes (do they explode like inflatable rafts?) without a demo unit.