5 ms·

Tesla famously.

• ethbr1 3y ago
  All of these are established brand names though. On the one hand, going over the top of big box allows you to establish a direct customer relationship and keep profits. On the other hand, it removes the quality imprimatur that being stocked in a big box confers. Ceteris paribus, why take a risk on one of 1,000 new internet brands, when you know better what you're getting with a megabrand? Which is probably why you see internet brands succeed best in the disposable space (e.g. fast fashion), where quality is not a differentiator.
  • quickthrower2 3y ago
    There are exceptions. The Niche Zero coffee grinder is direct from manufacturer but is high quality. In addition a lot of what they sell in stores is crap. To the point I would go online to find the same thing to get better quality. The caveat being caveat emptor: DYOR.
  • gumby 3y ago
    Physob brands have been launching online-only, even Amazon-only for a long time. Anger is one who built a popular brand with only an Amazon presence.
  • TylerE 3y ago
    When has being stocked by big boxes been a sign of quality? Maybe real old school department stores zzz but Walmart and Target?
    • maxerickson 3y ago
      Compared to an unknown, yeah, the store brands at Walmart and Target do communicate some reasonable minimum level of quality. I think Walmart does a better job of it than a lot of smaller grocers. "Great Value" whatever will be pretty cheap (in terms of both cost and value), but it won't be garbage in a package.