Associating wealth with discipline and virtue is a successful propaganda campaign with framing rooted in strict father / conservative worldview. Per George Lak

Associating wealth with discipline and virtue is a successful propaganda campaign with framing rooted in strict father / conservative worldview. Per George Lakoff (full interview: https://newsarchive.berkeley.edu/news/media/releases/2003/10/27_lakoff.shtml https://newsarchive.berkeley.edu/news/media/releases/2003/10... ) The conservative worldview, the strict father model, assumes that the world is dangerous and difficult and that children are born bad and must be made good. The strict father is the moral authority who supports and defends the family, tells his wife what to do, and teaches his kids right from wrong. The only way to do that is through painful discipline - physical punishment that by adulthood will become internal discipline. The good people are the disciplined people. Once grown, the self-reliant, disciplined children are on their own. Those children who remain dependent (who were spoiled, overly willful, or recalcitrant) should be forced to undergo further discipline or be cut free with no support to face the discipline of the outside world. So, project this onto the nation and you see that to the right wing, the good citizens are the disciplined ones - those who have already become wealthy or at least self-reliant - and those who are on the way. Social programs, meanwhile, "spoil" people by giving them things they haven't earned and keeping them dependent. The government is there only to protect the nation, maintain order, administer justice (punishment), and to provide for the promotion and orderly conduct of business. In this way, disciplined people become self-reliant. Wealth is a measure of discipline. Taxes beyond the minimum needed for such government take away from the good, disciplined people rewards that they have earned and spend it on those who have not earned it.