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Elon Musk's X ad revenue reportedly fell $1.5B this year amid boycotts
- cratermoon 3y agoDisclaimer: I hate when headlines use "amid". Too often it suggests cause and effect that isn't there. Even when it doesn't, it's flabby writing. https://www.theguardian.com/media/mind-your-language/2014/jan/10/mind-your-language-amid https://www.theguardian.com/media/mind-your-language/2014/ja...
- ggm 3y agoBut in this case, I do think the revenue drop and boycott are not just correlated.
- cratermoon 3y agoAlmost certainly. Thus, using "amid" is flabby, and is a weasel word[1]. Either the story should present evidence the two are correlated so the headline can include causation without qualification, or the headline should stop after the initial statement, then leave off everything starting with "amid". 1. https://www.merriam-webster.com/dictionary/weasel%20word https://www.merriam-webster.com/dictionary/weasel%20word
- nabla9 3y agoThey are not boycotts. Buying ads in X would be bad business decision. Companies advertise to increase sales, brand awareness, etc. Companies don't pay for reputational risk. They pay to not get it.
- karmakaze 3y agoI can't recall (and not good at reading reports) but Twitter's 2021 operating expenses were maybe around 4B to 5.5B. Eggs broken, time to make omelettes.