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Are you planning to partner with a larger conglomerate like Everyday Health to make money through advertising, or you plan to build your own sales team? Also,

Are you planning to partner with a larger conglomerate like Everyday Health to make money through advertising, or you plan to build your own sales team? Also, do you have any plans to increase engagement in your site? I envision the number of page views per visitor is 2-3 or so? Lastly, how would you remain sustainable if Google one day decided to penalize you for whatever reason?

derekflanzraich 15y ago
Thanks for reading-- we're actually currently partners w/ Everyday Health for advertising & have no plans to build out a major sales team in the near future. We're hoping to build a business that isn't driven by ad sales, but instead driven by guiding people to products, tools, and services that are as high-quality as our content & will help them achieve their goals. In terms of engagement-- we have a lot on the way. Right now our focus has been purely to build the highest-quality brand equity and an audience. We've got a 26% return rate, so think we're doing something right so far-- though obviously there's a long way to go and a lot more to do. Our traffic is currently less than 6% driven by Google search-- but we're already ranking for some pretty awesome terms ahead of some classic incumbents. We believe we're writing among the highest-quality content in the space already (every fact cited by a PubMed study, every article approved by multiple experts) & that if we keep consistently doing that and people keep returning & noticing that we likely won't penalized by Google in the future. My take at least!
- draggnar 15y ago
  Guiding people to products, tools, and services that are as high-quality as our content & will help them achieve their goals So, advertising? edit: also, what are your sources of traffic if only 6% google? I mean, is it diversified or all coming from a big single non-google?
  - derekflanzraich 15y ago
    Ha-- nope, apps, subscription services, etc... Re: traffic, more on it in the comment below, but more than 60% is driven by social.

derekflanzraich 15y ago

Thanks for reading-- we're actually currently partners w/ Everyday Health for advertising & have no plans to build out a major sales team in the near future. We're hoping to build a business that isn't driven by ad sales, but instead driven by guiding people to products, tools, and services that are as high-quality as our content & will help them achieve their goals. In terms of engagement-- we have a lot on the way. Right now our focus has been purely to build the highest-quality brand equity and an audience. We've got a 26% return rate, so think we're doing something right so far-- though obviously there's a long way to go and a lot more to do. Our traffic is currently less than 6% driven by Google search-- but we're already ranking for some pretty awesome terms ahead of some classic incumbents. We believe we're writing among the highest-quality content in the space already (every fact cited by a PubMed study, every article approved by multiple experts) & that if we keep consistently doing that and people keep returning & noticing that we likely won't penalized by Google in the future. My take at least!

draggnar 15y ago
Guiding people to products, tools, and services that are as high-quality as our content & will help them achieve their goals So, advertising? edit: also, what are your sources of traffic if only 6% google? I mean, is it diversified or all coming from a big single non-google?
- derekflanzraich 15y ago
  Ha-- nope, apps, subscription services, etc... Re: traffic, more on it in the comment below, but more than 60% is driven by social.