Yes, I think the difference is something like classic Apple viewed computers as things within a lived in external environment, classic Microsoft (Gates, at leas

Yes, I think the difference is something like classic Apple viewed computers as things within a lived in external environment, classic Microsoft (Gates, at least) views the physical world as merely an inconvenience getting in the way of your connection with the metaverse, for want of a better term. The big balance to make with ambient computing is to ensure the humans using it are the entities that have agency, and they don't merely give it up to the system. Arguably things like Tiktok, Facebook etc. demonstrate people already have. There was a project in Japan called TRON, at least superficially a sort of academic/industrial operating system research effort, however, the leader used to write introductions to their annual conferences, and one of these contains a rant about why virtual reality is misguided and the internet of things is the way to go, and this is from like 1995.