When I was younger I would have agreed with you negatively, that apple hides the technology too much. But now I agree with you and think Ive and Jobs did get it

When I was younger I would have agreed with you negatively, that apple hides the technology too much. But now I agree with you and think Ive and Jobs did get it on a product level. Tech should do something for you, and ideally you should not realize you are using technology. Imagine you are a carpenter, and you build houses. You only have ever used a hammer and nails for nailing. One day you get a super fancy nail gun that you adjust pressure and tweak 1 million settings and it has a lazer sight and cloud connectivity etc you would probably hate it. But if you get a nail gun that is idiot proof and works well with no tweaks you would love it. Technology exists to solve prolbems not for its own sake.