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You might be interested in “Integrated branding” and/or visual identity systems, including the use of “parametric” design, grids, and variables, going back at l
by waldothedog 3y ago
You might be interested in “Integrated branding” and/or visual identity systems, including the use of “parametric” design, grids, and variables, going back at least 50 years. You’re 100% right that there is a tension between the outputs/artifacts and the generator (process/logic). This often is a challenging aspect of design education programs. Figma’s explicit structure, and certainly their community as well as the rise of design within software, have made this more visible and tangible. But this is an old tension rather than a new one.
- danielvaughn 3y agoInteresting, will check it out. I've done some research on parametric design, but from what I've read, it's mostly been applied to architecture and some aspects of 3D modeling. Which is kind of a shame, because it's really neat. I'm actually building a "programming language" for designers that is essentially a parametric design language.
- waldothedog 3y agoSounds cool! Anything you could share yet?
- danielvaughn 3y agoI'm building a documentation site, but nothing is usable yet. I'm probably 5-10% of the way towards being ready to really showcase anything. But there's some introductory material you can read here: https://matry.design/ https://matry.design/