> The adjectives you used are the opposite of mass market. Thus mass-market advertising doesn't work, so those businesses don't spend money in those channels.

> The adjectives you used are the opposite of mass market. Thus mass-market advertising doesn't work, so those businesses don't spend money in those channels. I know why they don't advertise on billboards. My point is that billboards are not the life support of local business suggested by the comment I was responding to, because the local businesses that give a city character and community generally don't use billboards. > For example: insurance, lawyers and RE agents - they need to build "trust" through name recognition so when you do decide to make that purchase/call, you call them first. ...Right. So in other words, the billboard is mostly deception, and it's probably not bringing value to the public.