too many people want to live there so the options are 1) only the rich and lucky get to live there 2) build more housing 3) make the area less desirable 2 see

too many people want to live there so the options are 1) only the rich and lucky get to live there 2) build more housing 3) make the area less desirable 2 seems like the best option. Option 1 and 2 both could have the side-effect of causing 3.