Not a great comparison. It was an _enterprise_ plan with unlimited storage. What kind of enterprise did Google aim their "unlimited" message at if it excludes a

Not a great comparison. It was an _enterprise_ plan with unlimited storage. What kind of enterprise did Google aim their "unlimited" message at if it excludes a small company (an individual journalist) with lots of video footage? I think the answer is that Google did in fact target companies with exceptionally high storage needs. They were just assuming that everyone who had lots of data would also spend a lot on other services and that didn't pan out. A better comparison is probably a restaurant promising unlimited coffee refills for life, forgetting to make it conditional on ordering food as well. Then some office worker who never eats breakfast turns up every morning for three double espresso refills.