Which is baffling to me, because when I'm in the mood for vice I will make an active effort to find it. I'm not going to go "Oh boy, I'll find that one store ad

Which is baffling to me, because when I'm in the mood for vice I will make an active effort to find it. I'm not going to go "Oh boy, I'll find that one store advertised on that billboard I was subjected to", I'm going to Google the nearest dispensary (or go to the next closest if I've already determined that one to be crap), or plan a Vegas trip. And the magic of vices is that you don't need to even put people in the mood, vice is it's own attraction. Coke dealers don't need to advertise, their customers come to them.