I lived in Grenoble (France) for 9 years and recently moved to another city. I arrived shortly after big billboards (but by far not all advertising) was banned

I lived in Grenoble (France) for 9 years and recently moved to another city. I arrived shortly after big billboards (but by far not all advertising) was banned from the inner city in Grenoble, and the difference now is quite staggering. I don't get how people put up with this shit, I feel physically attacked every time I walk past big billboards.