Although it's unfortunate that some people will not get their Pi, the reality of a lack of supply (just scaling up, like you said) leads the market to do the mo

Although it's unfortunate that some people will not get their Pi, the reality of a lack of supply (just scaling up, like you said) leads the market to do the most efficient thing: Some customers are willing to pay the higher price. If nobody will buy at that high of a markup, you can be sure the prices will come down. So for whatever reason, those who feel it's worth the extra money can get theirs first. Since this is such an inexpensive device, it's certain to become widespread. This price bump will be short lived.